Christin Yates - Freelance PR Professional/Writer
Work Experience
 
Self-employed
Public Relations Professional
July 2011-present
Provide public relations and socia media counsel for clients in the Mid-South and beyond
 
archer>malmo public relations
Public Relations Account Executive                       
January 2011-July 2011
   Led public relations campaigns for a national auto parts retailer
   Spring 2011 campaign netted ROI of 10:1
 
Public Relations Account Manager                     
October 2009-December 2011
   Provided public relations support for 12 client accounts
 
archer>malmo advertising
Account Coordinator                             
November 2007-September 2009
   Head account contact for an international medical device company account

Awards

2017 Silver ADDY Award for PR Kit

Awarded a Silver ADDY award in conjunction with the creative agency for a PR kit designed for client Tru-D SmartUVC.

PR News 2014 Platinum PR Award for SEO Initiatives or Campaign

As a Marketing Consultant for Lucas Group, I was part of the SEO team that won the 2014 PR News Platinum PR Award for SEO Initiatives or Campaign. Due to our strategic SEO efforts, client lead generation increased by 85% between 2011 and 2013, attributable revenue grew by 133% over the same time period and organic search traffic now accounts for more than 62% of all website traffic.

Murray State University Distinguished Alumna

I was recognized as a Distinguished Alumna of Murray State University in 2010 for undergraduate research efforts that led to the creation and ultimate implementation of a Music Business degree at the university.

Education
 
Murray State University
MS, Mass Communications- 3.9/4.0                            
Graduated 2007
 
BS, Public Relations- 4.0/4.0                            
Graduated 2006
   Completed degree in 3 years